PRIVACY POLICY

1. Communications and updates
   Ardentity are a Platform company based in London, specialising in building communication, content, Demand generation and knowledge solutions for technology companies. We’re led by our customer-first principles and a code of ethics.
   • Ardentity  Limited and its UK affiliates and their brands (a company limited by guarantee, registered in England and Wales. Company registration number 13710134).
     This Privacy Policy applies to personal data collected by Ardentity Limited and its UK affiliates and their brands (collectively referred to in this Privacy Policy as “we”, “us” or “our”) on websites (including mobile sites and apps) which link to this Privacy Policy, via registration forms, surveys, competition entries, at events (including awards), or if you contact us (online, by post, telephone or social media).
     Our registered office address is at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE.
2. Communications and updates
   a. Own marketing
   We would like to use your personal data to send you details of products or services that we offer that we have identified as likely to be of interest to you. We will only send you information in line with the preferences you indicated when you provided the personal data.
   If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact Jordan Adams at Jordan@oneninefivedemand.com, or write to 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE.
   b. Third party marketing
   From time to time we would like to send you offers about products and services by email from Ardentity or Ardentity Cyber, which we feel would be of interest to you.
   We will only do this if you have opted in to third party marketing when you provided your personal data. You may at any time withdraw your consent by contacting Graham Curme at graham@ardentity.net, or write to us at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE, or visit your account at ardentitycyber.com.
   c. Third party sharing for marketing
   From time to time we would like to be able to pass your email address to relevant third-parties and sponsors.
   We will only do this if you have opted in to third party marketing when you provided your personal data. You may at any time withdraw your consent by contacting Graham Curme at graham@ardentity.net, or write to us at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE, or visit your account at ardentitycyber.com.
3. Legal basis
   If you would like more information, you can read more about the lawful grounds for processing personal data on the ICO’s website.
   3.1 Consent. This means that you have agreed to let us process your personal data, in the form of an opt-in or disclaimer, as explained at the point of data collection. You can change your mind at any time.
   3.2 Withdrawing consent so we can no longer process your personal data. You can change your mind and withdraw your consent by contacting us at hello@ardentity.net, or by writing to us at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE.
   3.3 Withdrawing consent from receiving marketing communications.
   If you’d like to stop receiving marketing communications, you can:
   a) Click the unsubscribe/opt-out option in any marketing communications from us.
   b) Contact us at hello@ardentity.net or write to us at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE.
   3.4 Legitimate Interest.
   This means we have a legitimate business interest to use your data and we feel that this use is of benefit to you and is something you would expect. We will also offer you the option to opt-out if you choose.
   3.5 Contract.
   This means we need to process your data in relation to a contract between us and you (eg: the content download you submit your email address for).
   3.6 Legal Obligation.
   This means that we have to process the personal data in order to comply with the law.
4. How do we process your personal data
   Purpose of processing your personal data
    

   Activity	Purpose of processing	Lawful basis
   Commercial enquiries	Respond to customer requests Provide customers with information about our products and services Fulfil contractual obligations	Contract Legitimate Interest
   Direct marketing from data in the public domain	Provide marketing content that is useful to individuals based on their job title Connect brands with individuals that are interested in their product, only where those individuals have given consent to do so	Legitimate Interest
   Direct marketing from customer data	Provide individuals with marketing content that is useful to them, based on their expressed topic interests only Connect brands with individuals that have expressed interest in receiving marketing content related to their product	Consent Legitimate Interest

5. Sharing your personal data
   5.1 We won’t share your personal data with third parties for marketing purposes without your consent.
   5.2 We may share your personal data with:
   a) Any other trading arm of Ardentity, as stated in the intro to this Privacy Notice.
   b) Our business partners, suppliers and sub-contractors as part of our relationship with you, and after confirming that they will only process your information on our instruction and while using appropriate security.
   c) Our auditors, legal advisers and other professional advisors or service providers.
   5.3 In the case of personal data obtained via our websites:
   a) analytics and search engine providers that assist us in monitoring usage of our websites, subject to our cookie notice below.
6. Disclosure of personal information
   6.1 We may share your information with third parties:
   a) If we sell or buy assets, in which case we may disclose your personal information to the prospective buyer or seller, subject to the terms of this privacy notice.
   b) If the assets of Ardentity or any organisations which are part of Ardentity are acquired by a third party and members and contacts are one of the transferred assets.
   c) If we are legally required to share your personal data, or in order to enforce or apply our contractual terms and conditions with you.
   d) To protect the rights, property, and safety of Ardentity, our customers, and others. This includes sharing your personal information with other organisations for the purposes of fraud protection, credit risk reduction and preventing cybercrime.
7. Transfer of your personal data
   As part of our processing activities we may transfer your personal data to third countries.
   We will always ensure we have a written data processing agreement with these processors to ensure the same level of data protection in the United Kingdom will apply.
8. Retention period
   We won’t keep your personal data any longer than we need to.
   You can take a look at our data retention policy by emailing our Data Protection Officer graham@ardentity.net or by writing to us at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE.
   In terms of personal data we use for marketing, we will keep this data for as long as we are able to market to you.
   If you withdraw your consent, we will keep your details to make sure we don’t contact you again for marketing purposes, and for our own legal, regulatory, and accounting purposes.
9. Your data matters
   We are led by customer-first principles and want to inform you of your personal data rights.
   To learn more about your rights and personal data, see the ICO’s website ‘Your Data Matters’.
   In order to offer as much clarity as possible, we’ve supplied links to the ICO website so you can read further into your data rights and what they mean.
   a) The right to be informed – you have the right to know what we are collecting and how we are collecting it.
   b) Right of access- you have the right to know whether we are processing your personal data, and what we are processing. We will respond within 28 days of receiving your request.
   c) Right to rectification – you have the right to have any incorrect personal data corrected or completed if it is incomplete. We will respond within 28 days of receiving your request.
   d) Right to erasure – this right, often referred to as the right to be forgotten, allows you to ask us to erase personal data where there is no valid reason for us to keep it. We will respond within 28 days of receiving your request.
   e) Right to restrict processing – you have the right to ask us to restrict processing of your data. We will respond within 28 days of receiving your request.
   f) Right to object – you have the right to object to our processing of your personal data based on
   (i) legitimate interests, or for the performance of a task in the public interests/exercise of official authority (including profiling);
   (ii) direct marketing (including profiling); and
   If you have any further questions about the below, please contact our Data Protection Officer graham@ardentity.net or by writing to us at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE.
   If you want to know more about these rights, the Information Commissioner’s Office has more guidance on their website, which you can access here.
10. The right to lodge a complaint with the Information Commissioners Office
    We’d appreciate an opportunity to fix things, but you can complain to the Information Commissioner’s Office (ICO) here.
    If you contact us at 135 Kings Road, Kingston Upon Thames, Surrey, United Kingdom, KT2 5JE graham@ardentity.net or by writing to us at Second Floor, 18 Charlotte Road, London, EC2A 3PB, we’ll do all we can to rectify the issue.
11. Cookies
    A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser.
    Find out more about cookies on http://www.allaboutcookies.org/.
    We use cookies to identify you when you visit this website and to keep track of your browsing patterns and build up a demographic profile.
    Our use of cookies also allows registered users to be presented with a personalised version of the site, carry out transactions and have access to information about their account.
    Most browsers will allow you to turn off cookies.
    If you want to know how to do this please look at the menu on your browser or look at the instruction on http://www.allaboutcookies.org/.
12. Third Party websites and cookies
    Our website may contain links to other websites that are outside our control and are not covered by this Privacy Notice.
13. Changes to the Privacy Policy
    This privacy notice is regularly reviewed and will be updated when necessary.
    Any changes will be published on our Privacy Notice at oneninefivedemand.com (and in the case of major changes, you’ll receive an email to clarify the changes).
    Any changes will be effective from the publication date.
    This notice was last updated February 2022.