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7 ways to improve your organization’s security posture this Data Privacy Day

Data Privacy Day serves as a reminder to both individuals and businesses about the need to safeguard data online. The importance of data in business is universally understood. It allows you to communicate with potential customers, market products to them, process payments, and remarket post-purchase.

The importance of data in business is universally understood. It allows you to communicate with potential customers, market products to them, process payments, and remarket post-purchase.

Unfortunately, the importance of protecting data isn’t always as appreciated. Through the years many companies have underestimated or ignored the great responsibility that comes with data management and suffered breaches that impacted millions of people around the world.

  • Published: 18-09-2021

  • Related Category: Data Security

  • Type of Content: Articles

  • Owner: TrustedSite


As a consequence, consumer trust has been significantly damaged. As many as 79% of people are concerned about the way their data is being used by companies, and many doubt that those companies would take responsibility if they experienced a breach.

When consumers don’t trust your business to safeguard their personal information, they won’t buy. In fact, nearly half of consumers have switched away from companies because of data policies or data sharing practices.

This Data Privacy Day, take time to evaluate your organization’s data protection efforts and determine how your overall security posture can be strengthened. Here are 7 ways to get started.

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